[ Tips ] 一分鐘使用導覽
商品編號： 9-518-024 出版日期： 2017/09/28 作者姓名： Santana, Shelle;Avery, Jill;Snively, Christine 商品類別： Marketing 商品規格： 22p 再版日期： 2023/09/08 地域： North America;United States 產業： Commercial banking industry;Financial service sector 個案年度： 2016 - 2017
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced to 50,000 points. They were also refocusing on the remainder of the Chase Sapphire product portfolio to assess differentiation among the products and to identify white space in the market that could support additional new product launches.
涵蓋領域：
Brand management;Branding;Consumer behavior;Consumer credit;Customer experience;Customer lifetime value;Customer relationship management;Growth strategy;Market demographics;Marketing strategy;Product development;Product launches;Sales promotions;Target markets
相關資料：
, (9-518-068), 17p, by Shelle Santana, Jill Avery, Christine Snively;, (7627), 0p, by Shelle Santana
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